An obvious (and slightly inconvenient) truth - Nicola Morgan

You know that thing when you realise something and then you realise it was incredibly obvious and you feel embarrassed for not having realised it before? Well, that. But, just in case there's anyone else out there who hadn't thought about this, I will share it with you. Please tell me I am not alone in my foolishness.

Non-fiction is much easier to sell than fiction. And now I realise why.

First, let me tell you how I realised that this was even the case. In August I published my book on Twitter - Tweet Right - The Sensible Person's Guide to Twitter. And in November I re-published Mondays are Red, which was my debut novel back in 2002. I published both books as ebooks only.

Now, Mondays are Red should have had an advantage because it has been published before and has a raft of lovely reviews from newspapers as well as readers; also, it's been out of print for a couple of years and people are still asking for it. But it's selling about a quarter of the number that Tweet Right sells on a weekly basis. (Which is not a vast number, let me tell you, but it's very respectable.)

And this is despite the fact that I did more to push Mondays. A blog tour, for example, which I didn't do for Tweet Right. And TR is more expensive. And shorter. It is, by word count, much less good value. With Mondays are Red, I pleaded with my blog readers and employed blatant emotional blackmail. I never did that with Tweet Right.

However, none of that really worked. (I'm actually a bit relieved - I don't like pleading or blackmail! And btw, let me be clear: I do NOT expect people to buy out of duty.) So, TR continues to outsell Mondays by about four times.

And it seems to me the reason is obvious.

When you try to persuade a reader to buy your novel, you're trying to persuade them to want this one more than thousands - hundreds of thousands - of others. Even if yours is the genre they like to buy, you're still competing in a crowded, often poorly differentiated market. It's easy to be invisible. (Especially since there are some things I won't do to get myself or my book seen.)

But if they are looking for a book about something - Twitter, or my next topic, writing synopses (Write a Great Synopsis - An Expert Guide, coming in January!) - there are very few books that I'm competing against. Very few indeed. It's easier to be seen. Also, it's relatively easy to find the audience, because you know where they hang out. But readers of novels are everywhere, everywhere, I tell you. And they are slippery. God, they are.

So, it's obvious when you think about it, isn't it? It's much more a numbers game than we'd like to think.


In view of this, I will not bother to plead with you to buy Mondays are Red. Honestly. Don't. There are hundreds of thousands of other novels you might like almost as much. But, on the other hand, there's only one at the other end of this link. :)

EDITED TO ADD: I have a suggestion: if any published* UK authors with YA titles which are also in ebook format for Kindle would like to get in touch, I'll do a blog post (on my blog) after Christmas which will list them, with links. SO, if your book is YA, published and in ebook format, email me, in this order: title, author, publisher, 25 words to describe including genre, and Amazon link (UK or US, just one). By Christmas Eve. n@nicolamorgan.co.uk 


(* I'm really sorry but I have to offer this only for authors who have had novels published by a trade publisher. This is purely so that I don't end up having to put eleventy million books in a blog post when I could be eating mince pies.)

A Cautionary Tale Part 2 Meg Harper

You can tell how much of a flap I was in last week - I posted my blog on the wrong day! Apologies to Nicola Morgan! So if you missed Part 1 of this and are interested, please scroll back to 2nd Dec. My cunning plan to put a warning note in my diary misfired; I interpreted it as, 'Do blog today!' not, 'It's next week!'

Anyway, I was stressing away about my Summer Creative Writing Project's self-publishing venture running aground and was issuing dire warnings to all and sundry. The happy ending is that the ship seems to be afloat again though we won't have a book out for Christmas - but we will have a very nice looking and (I hope!) very well edited anthology in the New Year!

What do I learn? Make sure that what is needed by each deadline is absolutely clear. What has become standard to me, will not be to students. Now how did I not realise that? Doh!

I think I had my share of this space last week so that's all for now - except to say how much I'm enjoying the messages from the editor I'm working with at the moment. She manages to combine enthusiasm with rigour in a way which is highly motivating. I think I respond like a rather dim dog. Pat me and I'll do anything you want - and quickly! : )

A Cautionary Tale Meg Harper

This won’t be an erudite blog – it’ll probably be more of a venting of current angst – but hopefully it might be helpful to anyone else involved in what I call para-writing ie. all the work that writers do that has something to do with writing but isn’t actually the thing itself! I love it – I’m not someone who wants to write all day, everyday – but it certainly has its moments.
So – the history. For the last three summers I have run a 3 day creative writing course for adults, with the aim of publishing an anthology of their work. The first year we published ‘Banbury Stories’, the second year we published ‘New Stories for Old’ and this year we are still hoping to publish ‘Oxfordshire Originals’.
This year, one of the students approached me to explain that he was a small publisher himself. He publishes directories. He knows the process and thought he could do a better job than could be done through Lulu. He was interested in the idea of us forming a sort of co-operative. We would all agree to buy 7 books but would not contribute anything else to the cost of publication and he would aim to promote the book commercially. He thought he could cover his expenses and even make a small profit for us all. For him it was an experiment in publishing something more creative, he explained – and the group would get their work published to a higher specification at little extra cost. He hoped, if it was a success, to publish further anthologies of Oxfordshire Originals on the same basis – not quite vanity publishing but heading in that direction.
I am not a risk-taker on the whole, but on this occasion I thought it was worth a shot. The student seemed to know what he was doing and be very genuine and I still believe that he is. I agreed to be the editor of his version of the anthology as an experiment. Unfortunately, I don’t think he had enough awareness of how time-consuming editing is and we have, I think, had a misunderstanding about what was meant by ‘the stories are to be ready by the end of November’. To cut a long story short, despite my best efforts and protestations, he has gone to press with a book which has far too many minor errors in it for my liking.
I explained my discomfort and asked him to get in touch with his printer urgently to delay the print-run but he has refused and instead is threatening to abort the whole project . I therefore emailed the contributors to ask if they would prefer to go ahead or for me to do my usual Lulu version after Christmas and I’m waiting for the verdict. So far, its 2 all! Meanwhile, the student has emailed the contributors, telling them that I’ve lost faith in the project (untrue) and offering them a different deal which really is vanity publishing.
Deep sigh. What do I learn from this apart from not to take risks?
1. Not all publishing is done to the same high standards of editing! Clearly certain directories are not!
2. Just because someone is a publisher, he/she won’t necessarily know how long the process of editing fiction takes.
3. We are vulnerable. I feel my goodwill has been taken advantage of here. I have put more time into this than if I had been creating my own publication, all unpaid, but am not being treated as an equal partner in the process. I may be being paranoid but I think there are people out there who see publishing as a way to make a quick buck because other people are so keen to be published. That makes writers who also work as creative writing teachers vulnerable and also their students.
4. Some people don’t care about perfection – they just want something published. Others care very deeply that a book is as perfect as it possibly can be and will hold out for that. I have both sorts in my creative writing group – and it will make this situation difficult to resolve.
Perhaps I have felt even more perfectionist than normal because my latest book, ‘Stop, thief!, a book of only 500 words has a glaring misprint on (would you believe it?) page 13. Apparently, the wrong file was sent to the printer! Ironic, hey?
Well, wish me luck! There are some good stories in the book so if it does get published by my student, you can order it from Amazon and enjoy – and count the errors too!

Meg Harper
www.megharper.co.uk
Latest book: ‘Stop, thief!’, published by A&C Black

Write the theme tune, sing the theme tune... - Elen Caldecott

As people who know me well will know, films come a very close second to books on my list of 'things I'd rather be doing'. I go to the cinema usually once a week and will also watch a couple on LoveFilm or on TV too.

Last week's cinema expedition was something different to the norm. I went to see Red State by Kevin Smith. When I say 'by' Kevin Smith, that's pretty much exactly what I mean - written by, directed by, distributed by...that Kevin Smith. Even the funding for the film was raised by Kevin Smith from private donors. Once the film was made, most of his marketing was done via podcasts, personal appearances and literally schleping the film from city to city - at least in the US. This film is more the vision of one person than any I've seen in the cinema outside a short film festival.

This kind of one-man-band of filmmaking is a close equivalent to serious self-publishing. Like buying a self-published book for cold hard cash, I went to a cinema, paid the standard fee, bought popcorn, watched ads and trailers and then saw a product that came to me pretty directly from the mind of its creator. It was free of influence of studios, focus groups, distributors etc. All the people who are usually accused of forcing directors to churn out guff like Final Destination 5 (my own personal title-stuffed-with-irony favourite). The publishing parallel to those people might be the bookchains who don't like a book's cover, or the marketing dept who don't like the main character's ethnicity. The people that are usually the subject of irate rants on writers' forums.

So, what was a 'self-published' film like?
Well, quite good.

I had thought about posting the trailer here...but it's 18-rated and so it could get me into trouble. It's on YouTube if you want a look. In a nutshell, three boys get kidnapped by a family of fundamentalist Christians and are punished for their perceived sins. Like I say, it's an 18. In the hands of a studio it would probably have been a shlock-horror, perhaps with a bit of torture porn thrown in. In the hands of a single-voice director, it is something less polished, but also strangely satisfying. Kevin Smith actually has something to say and he uses the actors as mouthpieces for his idea. Admittedly, there are over-long speeches and it's disconcerting not to have a clear hero. But it was also very refreshing indeed.

Auteurs aren't new, of course. But for most of my cinema-going life, they've been the stuff of myth. I'm much more used to studio-productions. Just as I've been used to publisher-led fiction. I wonder, will we find that the self-publishing revolution that's taking place around us will lead to auteurs making their mark in our industry too?

www.elencaldecott.com
Elen's Facebook Page

Being a Real Person Sheena Wilkinson

I’ve just become Ireland’s first Patron of Reading. Trinity Comprehensive School, Ballymun, is a north Dublin school in an area which was, in the past, a byword for deprivation. In recent years, Ballymun has been the subject of a huge regeneration programme, and it’s a place where I have been welcomed since I did my very first school visit there four years ago.

This was drawn by the principal, Ms Fran Neary.

where it all started 

In 2011, my first novel, Taking Flight, had just come out, and I’d only done a few local visits in Belfast schools. I was a fulltime teacher so I wasn’t nervous about talking to teenagers, but when the invitation from Trinity Comprehensive came in, it felt different. It was the first time I realised that readers outside Northern Ireland would connect with my characters. Joe Kelly, Trinity’s wonderful librarian, assured me that his pupils had liked Taking Flight‘because it seemed so real to them.’

That was the first of many visits to the school. I’ve done lots of talks and workshops in the library which is, like all good school libraries, central to the school, promoting literacy in its widest sense. I think I kept being invited back because I’m unpretentious and realistic. Earlier this year Joe and I decided to formalise the relationship by designating me Trinity’s Patron of Reading. I’m sure readers of this blog are familiar with the PoR scheme. It’s an excellent way for schools to connect with writers, and for writers to connect with readers. When I attended a ceremony in Trinity last month to mark becoming its Patron, one of the things I promised to do was to use my December ABBA post to celebrate being Ireland’s first PoR.

me on a school visit -- unglamorous but real 

In the last week, however, my thoughts have also been exercised by the furore over ghost-writing, transparency, and celebrity culture. There’s been a lot of nonsense in the media, as well as a lot of good common sense – not least here on ABBA: thank you, Keren David.

How does this link with the PoR scheme, and with school visits in general? I think the most important thing about authors visiting schools is that they make things real for the pupils. As a child, I had little concept of my favourite writers as actual people. The books just sort of appeared in the library, as if by magic, though I gleaned every little snippet of biographical information I could from the dust flap. When I wrote to Antonia Forest and she wrote back it felt like the most exciting thing that had ever happened anyone – to have a letter written by the same hand that had written the Marlow novels. (And I should point out that I was 23 and a PhD student at the time.)

the book that drove me mad

What I always emphasise on school visits is that writing is a process, and often a fairly torturous one. I don’t pretend to write quickly and easily. I show the pupils the whole journey of a novel, from notebooks with rough planning, through printed-out and much scribbled over drafts, to the final book. I’m not precious – I tell them about the times when it’s been hard; I show them a six-page critique of an early draft of Taking Flight, and point out that there is a short paragraph of ‘Positives’ followed by five and half pages of ‘Issues to Consider’. I tell them about going to an editorial meeting to discuss Still Falling, and how my editors spent five minutes telling me what they liked about the novel and 55 minutes telling me what wasn’t working.

I’m not trying to put kids off. I always emphasise that making things up is magical, and seeing your ideas develop into actual stories that people read is the best thing in the world. But I do let them see that it involves a lot of hard work.

Nowadays I think that’s even more important. I once shared a platform with two children who had self-published. It was a ridiculous, uncomfortable event: there I was talking about hard work and rejection and editing and how hard it is to get published, and there were these two little pre-teen moppets with their shiny books. The primary school audience, who won’t have known the difference between self-publishing and commercial publishing, probably thought I was some kind of slow learner. But I least I told them the truth.

Honesty. I think we need more of it. I’m so proud to be Ireland’s first Patron of Reading, and I intend to keep on being honest about writing as a magical, but difficult craft.

Trinity Comprehensive School, Ballymun.

Why I don't want to self-publish again

(Kate Wilson of the wonderful Nosy Crow asked me to write a guest post for her on my experiences of self-publishing as a published author. For your info, she didn't know what those experiences were, so there was no direction or expectation. I have re-posted it here, with permission. Note that this is personal experience, not advice.)

Many writers, previously published or not, talk excitedly about why they enjoy self-publishing. Let me tell you why I don’t.

I’ve self-published (only as ebooks) three of my previously published YA novels and three adult non-fiction titles which hadn’t been published before. From these books I make a welcome income of around £250 a month – a figure that is remarkably constant. So, why have I not enjoyed it and why won’t I do it again?

It’s damned hard to sell fiction! (Over 90% of that £250 is from the non-fiction titles.) Publishers know this. They also know that high sales are not always about “quality”, which is precisely why very good novels can be rejected over and over. Non-fiction is easier because it’s easy to find your readers and for them to find your book. Take my book about writing a synopsis, for example; anyone looking for a book on writing a synopsis will Google “books on writing a synopsis” and, hey presto, Write a Great Synopsis appears. But if someone wants a novel, the chances of finding mine out of the available eleventy million are slim. This despite the fact that they had fab reviews and a few awards from their former lives.

But some novels do sell well. So why don’t mine? Because I do absolutely nothing to sell them. Why not? Well, this is the point. Several points.

First, time. I am too busy with other writing and public-speaking but, even if I weren’t, the necessary marketing takes far too long (for me) and goes on for too long after publication: the very time when I want to be writing another one. This is precisely why publishers tend only to work on publicity for a short while after publication: they have other books to work on. We may moan but it has to be like that – unless a book does phenomenally well at first, you have to keep working at selling it.

Second, I dislike the stuff I’d have to do to sell more books. Now, this is where you start leaping up and down saying, “But published authors have to do that, too!” Yes, and I do, but it’s different. When a publisher has invested money because they believe in your book, you obviously want to help them sell it. But when the only person who has actually committed any money is you, the selling part feels different. It’s a case of “I love my book so much that I published it – now you need to believe in me enough to buy it.” I can’t do it. Maybe I don’t believe in myself enough. Fine. I think books need more than the author believing in them. The author might be right and the book be fabulous, but I tend to be distrustful of strangers telling me they are wonderful so why should I expect others to believe me if I say I am? And I don’t want to spend time on forums just to sell more books.

Third, I love being part of a team. Yes, I’ve had my share of frustrating experiences in the course of 100 or so published books, but I enjoy the teamwork – even though I’m an introvert who loves working alone in a shed; I love the fact that other people put money and time and passion into selling my book. It gives me confidence and support. They won’t make money if they don’t sell my book and I still like and trust that model.

And I especially love that once I’ve written it and done my bit for the publicity machine and done the best I can for my book, I can let it go and write another.

See, I’m a writer, not a publisher. I may love control – the usual reason given for self-publishing – but I mostly want control over my words, not the rest. (That control, by the way, is never lost to a good editor, and I’ve been lucky with genius editors.) So, yes, I am pleased with the money I’ve earned from self-publishing and I love what I’ve learnt about the whole process, but now I’m going back to where I am happy to do battle for real control: my keyboard.

It’s all I want to do.

Nicola Morgan has written about 100 books, with half a dozen "traditional" publishers of various sizes from tiny to huge. She is a former chair of the Society of Authors in Scotland and advises hard-working writers on becoming and staying published, and on the marketing/publicity/events/behaviour that goes along with that.

She has also just created BRAIN STICKS™, an original and huuuuuuge set of teaching resources about the brain and mental health.

Trying to democratise publishing - David Thorpe

I used to look down on self-publishing, as most writers did. I did kind of self-publish a book in the 1980s, in that I was part of a workers' co-op which published the book, and, while it was a valuable experience, had no wish to repeat it because of the hard work involved -  and that was before the Internet!

As we all know, since then publishing has been transformed by the spread of print-on-demand and the ebook revolution, social media and the plethora of channels and platforms through which creative content can now be delivered.

It seems that there is now a distinction between self-publishing and procuring author services, a distinction that is common in the USA. One can procure the services of print-on-demand or e-book conversion, and then one's book can be published by a publisher.

The difference from traditional publishing is that the publisher still pays the author income derived from their sale of the books, but the author does not receive an advance at the start. Crucially, the author keeps far more rights.

If I was to be cynical I would say that it doesn't matter what you call it, it's self-publishing by proxy, but on the other hand anecdotal evidence suggests that most young readers don't really notice whether a book has been published by a well-known publisher or one they have hardly heard of, so in practice it makes far less difference than you would think.

I tested this out last year when a friend who runs a publishing company of this type offered to publish an updated e-version of my slim volume Doc Chaos: The Chernobyl Effect. They gave the book a page on their website, a Facebook page and some social marketing, and every now and again I get some money from sales, so it's almost like having a 'proper' publisher. Plus I keep all the rights.

It seemed ok. Once I had accepted this idea then there still remained in my mind the thorny issue of marketing. My friend -  Chris - and I talked over this issue and came up with the idea of starting a co-op that would include anybody who wanted to join it and offers services in the area of publishing. Especially the all-important function of profile raising.

We wanted particularly to attract trade members who would offer their services at a discount to members, who would also include authors. Members could be: any publishers, book and book cover designers, artists, illustrators, marketeers, publicists, social media marketing wizards, readers, proofreaders, editors, printers and any others who provide services that enable a publishing business to function effectively.

We identified that there is strength in numbers, so the more trade service providers and authors band together, then the higher the collective profile they would achieve.

We said that the co-op should be not-for-profit so that people could join it without the fear of being ripped off.

We managed to get some free advice from the local co-op advisory service who suggested the legal model we've adopted.

We persuaded a few people to join the start-up, including the most successful independent Welsh literary magazine, Cambria magazine, the University of Wales at Trinity St David's, and social media publishers Americymru and Denis Campbell's UK Independent channels.

Although both companies are based in Wales, as is the head office (at the University of Wales, Trinity St David's), membership of the Co-op is open to anyone, anywhere. The whole point of the publishing revolution is that it transcends geographical boundaries.

 All of this has taken the last year.

Now we are throwing the doors open to anybody else who wants to join. It's a bit of an experiment, none of us have any idea how successful it will be, but we do know that it's very important to network. So we're busy trying to form as many partnerships as we can.

I should add, I don't make any money out of this. I just want to see publishing adapt and thrive and independent opportunities for authors and artists to continue to exist.

Oh yes, it's called Cambria Publishing Co-op.